Olly Murs takes on former X Factor mentor Simon Cowell by launching rival TV production company – The Sun

OLLY MURS is launching a bid to rival former mentor Simon Cowell as a broadcasting supremo.

I can reveal the singer, who has four No1 albums under his belt, has set up a production firm to work on new projects.

Wrapped Up TV was founded just days ago after a year of planning, with Olly as a director and majority shareholder alongside former Strictly Come Dancing executive producer Andrea Hamilton.

Olly is joined in the new business by top music managers Richard Griffiths and Harry Magee, who run Modest! Management, which looks after Little Mix, the Spice Girls and several of the former One Direction boys.

Paperwork confirms the business will be involved in “TV programme production activities”, with sources saying Olly has been keen on the idea for a while.

A pal tells me: “Olly had the idea for a sports and entertainment show a while back, but since then things have picked up momentum and now he’s got big players involved.

"Andrea has worked on massive shows for the BBC and Richard and Harry are influential in the showbiz world.

“The likelihood is Olly will appear on screen in the ideas they are floating around, but he’ll also have a role in running the business.”

It’s easy to forget Olly first hit the big time on Simon’s The X Factor in 2009.

He’s also co-hosted the show and its spin-off The Xtra Factor before landing a role as a coach on The Voice.

The singer this week revealed a new slimmer physique after six weeks of weight loss.

He posted striking before-and-after snaps on Instagram which sent me running straight to my local gym in shame.

The new company is clearly not the only fresh start he’s making . . .

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