Holly Willoughby squealed with pain as she has her ears pierced live on air on Thursday’s This Morning.
The presenter, 39, revealed she had originally had them pierced when she was 12 and wanted to get them re-done.
Candidly explaining that she pierces them herself every Sunday night in order to wear earrings on Dancing On Ice, the stunning star winced through the pain as she had both lobes pierced in a segment revealing the top trends for 2020.
Holly Willoughby's This Morning outfit: star brightens up our screens in stunning floral dress worth £69
Dancing On Ice receives Ofcom complaints over host Holly Willoughby's low-cut nude dress
She told co-host Phillip Schofield: “Every time I go out to put an earring in my ear, I practically have to re-pierce them. It’s horrible!
“I never wear them except on Dancing On Ice on Sunday!”
During the procedure, Holly squealed before saying the pain wasn’t as bad as she had thought it would be.
All Holly Willoughby's Dancing On Ice gowns this series
“It was a lot more pressure than I thought it was going to be,” she explained.
Phillip, who was watching the needle, looked away during the piece, remarking to Holly: “I’m sick of hearing your screams!”
The presenter then showed off her new jewellery, which was put in by Astrid & Miyu’s Sam Hayler.
Holly Willoughby's wardrobe
It comes after viewers complained to Ofcom over Holly’s stunning plunging nude dress as she took to the rink on Sunday night to present Dancing On Ice.
The Lihi Hod designed dress demanded attention from audience members and viewers of the show from the offset, with the mum-of-three being wolf-whistled at by a member of the ITV audience at the beginning of the show.
Some fans also wrote to the star herself on the night to announce they weren't happy with her choice of outfit.
Holly Willoughby stuns in £25.99 Zara jumper on today's This Morning
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One of the This Morning host's 6.4million Instagram followers commented: "Cover up a bit more!!
"You don’t always have to display everything. I agree she is beautiful just think be nice to see her in a gown that's not so revealing she doesn't need to be so bare."
A second added: "She is stunning and her hair is actually nice tonight but i agree its a bit much for 6pm family show. No need to show a plunging neckline like that [sic]".
Ofcom later revealed they had received three complaints about the ensemble.
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