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TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand’s likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.  

It’s worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News’ Laura Ingraham and CNN’s Don Lemon have not yet been included in surveys.

TheWrap

  • Rank: 1  
    Personality: David Muir, anchor of “ABC World News Tonight”  
    Positive Q Score: 25  
    Familiarity: 25  

    ABC News

  • Rank: 2 (tie)  
    Personality: Chris Wallace, host of Fox News Channel’s “Fox News Sunday ”   
    Positive Q Score: 21  
    Familiarity: 31  

  • Rank: 2 (tie)    
    Personality: Lara Spencer, co-anchor of ABC’s “Good Morning America”     
    Positive Q Score: 21  
    Familiarity: 20  

    ABC News

  • Rank: 2 (tie)  
    Personality: Jeff Glor, anchor of CBS’ “CBS Evening News”     
    Positive Q Score: 21  
    Familiarity: 10  

    Getty

  • Rank: 5  
    Personality: John Dickerson, co-host of CBS’ “CBS This Morning”  
    Positive Q Score: 20  
    Familiarity: 10  

    Getty

  • Rank: 6  
    Personality: Ginger Zee, weathercaster on “GMA,” chief meteorologist for ABC News 
    Positive Q Score: 19  
    Familiarity: 19  

    GMA

  • Rank: 7 (tie)  
    Personality: Michael Strahan, co-host of “GMA,” former NFL player  
    Positive Q Score: 18  
    Familiarity: 45  

    Spike

  • Rank: 7 (tie)  
    Personality: Lester Holt, anchor of NBC’s “NBC Nightly News”   
    Positive Q Score: 18  
    Familiarity: 41  

    Getty

  • Rank: 9 (tie)  
    Personality: Tucker Carlson, host of Fox News Channel’s “Tucker Carlson Tonight”  
    Positive Q Score: 17  
    Familiarity: 23   

    Fox News

  • Rank: 9 (tie)  
    Personality: Amy Robach, news anchor on ABC’s “GMA”   
    Positive Q Score: 17  
    Familiarity: 14  

    ABC News

  • Rank: 11  
    Personality: Anderson Cooper, host of CNN’s “AC 360”   
    Positive Q Score: 15  
    Familiarity: 64 

    Getty

  • Rank: 11 (tie)  
    Personality: Hoda Kotb, co-host of NBC’s “Today” show 
    Positive Q Score: 15  
    Familiarity: 35   

    Getty

  • Rank: 11 (tie)  
    Personality: Chuck Todd, Moderator on NBC’s “Meet the Press”  
    Positive Q Score: 15 (Summer 2017)  
    Familiarity: 20   

    NBC

  • Rank: 11 (tie)  
    Personality: Willie Geist, co-anchor of MSNBC’s “Morning Joe” and anchor of “Sunday Today with Willie Geist”   
    Positive Q Score: 15  
    Familiarity: 16  

    NBC

  • Rank: 15 (tie)  
    Personality: Al Roker, weathercaster/co-host on NBC’s “Today”   
    Positive Q Score: 14  
    Familiarity: 54  

    Getty

  • Rank: 15 (tie)  
    Personality: Gayle King, co-host of CBS’ “CBS This Morning”   
    Positive Q Score: 14  
    Familiarity: 35  

    Getty

  • Rank: 15 (tie)  
    Personality: Robin Roberts, co-anchor of ABC’s “Good Morning America”   
    Positive Q Score: 14  
    Familiarity: 34  

    Photo by Scott Clarke / ESPN Images

  • Rank: 15 (tie)  
    Personality: Shepard Smith, Fox News Channel’s chief news anchor and managing editor of its breaking news division 
    Positive Q Score: 14  
    Familiarity: 21  

    YouTube

  • Rank: 15 (tie)  
    Personality: Christopher Cuomo, host/anchor of CNN’s “New Day”   
    Positive Q Score: 14  
    Familiarity: 15  

    CNN

  • Rank: 20 (tie)  
    Personality: Carson Daly, host of “Today” digital studio, “The Voice,” and “Last Call With Carson Daly” 
    Positive Q Score: 12  
    Familiarity: 58   

  • Rank: 20 (tie)  
    Personality: Brian Williams, MSNBC anchor, former host of “NBC Nightly News”   
    Positive Q Score: 12  
    Familiarity: 38  

    NBC

  • Rank: 20 (tie)  
    Personality: Rachel Maddow, host of MSNBC’s “Rachel Maddow Show”   
    Positive Q Score: 12  
    Familiarity: 36  

    MSNBC

  • Rank: 20 (tie)  
    Personality: Savannah Guthrie, co-host of NBC’s “Today”   
    Positive Q Score: 12  
    Familiarity: 21  

    NBC

  • Rank: 24  
    Personality: George Stephanopoulos, chief anchor and chief political correspondent for ABC News, co-anchor of “GMA”   
    Positive Q Score: 11  
    Familiarity: 45  

    ABC

  • Rank: 25 (tie)  
    Personality: Sean Hannity, host of Fox News Channel’s “Hannity”   
    Positive Q Score: 10  
    Familiarity: 34  

    Fox News Channel

  • Rank: 25 (tie)  
    Personality: Nicolle Wallace, political analyst for MSNBC and NBC News, former co-host on “The View”   
    Positive Q Score: 10  
    Familiarity: 12  

    YouTube

  • Rank: 27 (tie)  
    Personality: Chris Matthews, host of MSNBC’s “Hardball”   
    Positive Q Score: 8 (Winter 2017)  
    Familiarity: 34  

  • Rank: 27 (tie)  
    Personality: Joe Scarborough, co-host of MSNBC’s “Morning Joe”  
    Positive Q Score: 8  
    Familiarity: 20   

    MSNBC

  • Rank: 27 (tie)  
    Personality: Norah O’Donnell, co-host of “CBS This Morning”   
    Positive Q Score: 8  
    Familiarity: 13  

    CBS

  • Rank: 30  
    Personality: Megyn Kelly, host of “Megyn Kelly Today”    
    Positive Q Score: 6  
    Familiarity: 41  

    NBC

  • TheWrap studied and ranked the Q Scores for television’s most popular anchors and newscasters

    TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand’s likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.  

    It’s worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News’ Laura Ingraham and CNN’s Don Lemon have not yet been included in surveys.

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