Cult beauty brand Sephora has vowed to stop selling mink eyelashes.
Perhaps unknowingly to some, lots of false eyelashes are actually made out of soft mink fur.
It is not, in fact, just a marketing term used by brands – they really are made out of the coat of adorable little minks.
But, following a long campaign from PETA, the beauty retailer has confirmed it will phase out its remaining stock of mink eyelashes and will only purchase synthetic or faux-fur lashes going forward.
PETA says that, before they are killed, some minks go as far as to ‘self-mutilate’ as a result of their confinement.
It has also criticised Sephora for marketing the falsies as ‘cruelty-free.’
In a statement PETA said: ‘Mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs.’
PETA’s campaign also included a video of a fur farm, where mink fur is often harvested for coats and fake eyelashes (but, as you might expect, some will find the footage upsetting).
The remaining stock of mink-fur lashes will be the last ever held by Sephora – which means the brand joins the likes of Tarte, Too Faced, Urban Decay in making products cruelty-free.
In a statement the beauty brand said: ‘At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.
‘As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020.
‘We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.’
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