Fancy la dolce vita? Instagrammers fight to win super-luxe stay at 18-bed Tuscan villa that boasts a tennis court, hot tub and Michelin-starred meals – after Italian beer company offers ‘one-off’ prize
- Birra Moretti has launched a competition, with a lavish holiday as the prize, offering the winner the chance to stay in the 12th century luxury Tuscan villa for free – and unlimited beer during the stay
- Prestigious pad boasts a swimming pool, hot tub, tennis court, games rom and Michelin-starred meal service
- Owned for centuries by a Roman noble family, the main villa dates back to 1400 and was given a modern makeover in the nineties, while other parts of the grounds date back to the 1300s
Hiring a 12th-Century villa in Tuscany with staff including a Michelin-starred chef at the helm in the kitchen is a luxury usually reserved for life’s lucky millionaires.
However, an Italian beer company says it will cover the cost of a luxury stay in the lavish 18-bedroom home, which has swimming pool, hot tub, tennis court, games room and even its own dance floor, after launching a competition.
The stunning villa, set in the rolling Tuscan hills between Florence and Siena, which has an olive mill, was owned for centuries by a Roman noble family and dates back to the 1400s.
Quite the prize: A stay at this beautiful Tuscan villa – which has 18 bedrooms, a swimming pool, hot tub, tennis court, games room and its own dance floor – is being offered to one lucky winner after an Italian beer company launched an online competition
A weekend at the property – which has all the trappings of an A-lister’s home – is being offered by Birra Moretti, with entrants asked to complete a series of Italian themed challenges on social media
The exclusive home, set in the rolling Tuscan hills between Florence and Siena, also comes complete with a green house for yoga lessons, cooking classes and dinner (pictured right)
History: The classic Italian villa has crescent ceilings and maintains its historic roots, including artwork throughout the home
There’s even an olive mill dating back centuries, which can be used as a dancefloor after dark for guests
As part of a new campaign, Birra Moretti have taken over the property, promising those who win will spend a weekend – with a gaggle of pals – immersed in la dolce vita.
Those who are successful will bag not only a stay at the property, but an immersive experience bursting with Italian culture.
Guests will learn how to cook authentic Italian pasta – with a masterclass from locals, and will enjoy the art of aperitivo, the Mediterranean ritual of a pre-meal drink with a delicious snack. And there’s the chance to take a tour through Tuscany’s landscapes in a historic Piaggo Ape vehicle.
Retreat: The gorgeous rental ordinarily costs thousands to hire, thanks to dreamy views of the Tuscan hills around it, and a raft of luxury facilities
To win a stay at the villa (pictured) Birra Moretti are asking fans to ’embrace their inner Italian’ in a Instagram contest which will see competitors take part in series of social challenges inspired by the Italian way of living.
Inside each room is decorated differently, with many references to the homes history throughout including in artwork and sculptures
Pasta masterclass: Guests can also learn how to cook authentic Italian pasta (pictured) and will enjoy the art of aperitivo, the Mediterranean ritual of a pre-meal drink with a delicious snack
Included in the itinerary for guests is also a hot air balloon ride, complete with an aperitivo.
And there’s no shortage of decadent Tuscan food on offer too. While lounging by the swimming pool guests can tuck into a world-famous artisan gelato from a parlour in nearby San Gimignano.
Famed for its simple, quality ingredients, and hosted by master gelato maker Sergio Dondoli, the gelato was named the best in the world at the 2009 ice cream awards.
Alongside the gelato, guest can also enjoy a Michelin star-inspired dinner served by Michelin star chef Viviana Varese.
A lucky few will be able to savour her experimental dishes that pay homage to the best of Italian cuisine, unlocking the perfect harmony of traditional seasonal flavours and modern culinary technology.
Behind the wheels: Experiences include a ride through Tuscany’s landscapes in a historic Piaggo Ape vehicle
There’s no shortage of decadent Tuscan food on offer too. While lounging by the swimming pool guests can tuck into a world-famous artisan gelato from a parlour in nearby San Gimignano
To win a stay, Birra Moretti are asking fans to ’embrace their inner Italian’ in a Instagram contest which will see competitors take part in series of social challenges inspired by the Italian way of living.
At each stage, an authentic Italian host shares Italian social challenges, and encourages followers to share a video with their Italian social challenge.
Contestants post their content, whether a reel, video or photo, follow @birramoretti and and tag #liveitalian, and the best authentic non-Italian (selected by Birra Moretti) will win the key to stay at the Villa in October.
Marcelo Amstalden Möller, Global Brand Director at Birra Moretti told FEMAIL: ”Around the world, Italians are renowned for being passionate about the simple things in life.
‘Villa Moretti celebrates that Italian way of living, dedicating a luxury family home to delicious food, great company and quality beer.
‘We aim to encourage people to take time to enjoy life’s simple pleasures every day, and be a bit more Italian no matter where they are.’
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