Lady Gaga is facing off against cruelty.
In the new music video for her song “Stupid Love” released on Friday, the 33-year-old pop icon dances in a desert with her fellow “kindness punks,” dressed in a head-to-toe pink wardrobe that incorporates latex, leather and mesh, along with a matching bubblegum wig.
But it’s her glue-on metallic facial accessories — or “kindness armor,” as the musician’s makeup artist Sarah Tanno dubbed them — that really take center stage.
Tanno told Harper’s Bazaar that she wanted to make “something [Gaga] could put on to empower self-love, self-acceptance, and kindness to both herself and others,” and settled on the stick-on pieces, which she created in collaboration with Face Lace.
“In the ‘Born This Way’ era she had these cheek prosthetics — so I thought, what is the new special thing that I can make for her? This armor naturally will come in different shades of metallic pink,” Tanno explained to the outlet.
The adhesive accessories apparently took numerous tries to perfect, and Face Lace founder Phyllis Cohen shared some behind-the-scenes shots of the design process on her Instagram Stories on Friday.
“I wanted the pieces to move with her face when she sings and dances,” Tanno added. “That’s why I couldn’t make it out of real metal. It’s more like a prosthetic because you do have to adhere it.”
Unfortunately for Little Monsters looking to replicate the look at home, the makeup artist said that Gaga’s Haus Laboratories brand is unlikely to produce the “kindness armor” for sale.
But fans can pick up the Le Monster Matte Lip Crayon ($18) and Liquid Eye-Lie-Ner ($20) Tanno used to complete the star’s otherworldly aesthetic. There’s also Haus Labs’ Eye Armor Kit ($35), which includes wingtip stickers you can apply in a similar fashion.
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