EXCLUSIVE: Snapchat is set to rollout its original show ‘Move It!’ that teaches users unique dances through new 30 new Lenses and tutorials guided by influencers
- Snapchat is launching a new Snap original series Wednesday called ‘Move It!’
- The series is part of the firm’s Snap Originals that highlights different shows
- Snap is releasing 30 different Lenses designed with body tracking to detect the person and trigger animation effects like lightning based on movements
- There are 10 episodes that include different dances to popular songs
- Users activate the final AR Lense for the effects and share the clip to accounts
Snapchat is launching a new Snap Original series Wednesday that teaches unique dances in a first-of-its kind immersive show.
Called Move It!, the show includes 10 episodes that feature chart topping songs for Snapchatters to follow along and create their own music videos, which can be shared to their account.
Dance influencers Michael Le and Dytto host and teach using the app’s tutorial Lenses.
Once viewers have mastered the moves, they can activate a final Lens that adds special effects, such as lightning bolts and neon lit hearts, which transforms the clip into a music video.
Snap is releasing 30 different Lenses designed with body tracking to detect the person and trigger animation effects based on movements within camera view.
Move It! also includes an opportunity for viewers to monetize through Snapchat’s new Spotlight, which puts them in the running for a share of a $1 million prize.
Snapchat is launching a new Snap Original series Wednesday that teaches unique dances in a first-of-its kind immersive show. Called Move It!. It is hosted and taught by dance influencers Dytto (left) and Michael Le (right)
Anjuli Millan, head of production for Snap Originals, told DailyMail.com: ‘Snap is a unique company that can bring media and technology together in the most seamless way.’
‘Every day we are inspired by the opportunity to try something new and innovate against the ordinary.’
‘We spent a year on Move It!, working cross-functionally between teams in total collaboration to build this new Snap Original series that unites storytelling, talent, and the cutting edge advancements in our camera platform on Snapchat.’
In each episode, Snapchatters practice with Le and Dytto side by side through the AR dance tutorial Lenses.
Dance influencers Michael Le and Dytto host and teach using the app’s tutorial Lenses that provide terms to help teach the movements
Both Le and Dytto will explain the movements verbally and the Lenses will display them on the screen to keep viewers on track with the song.
‘My favorite dance and song for Move it! is the ‘All on My Team’ piece I did,’ Dytto told DailyMail.com
‘It has some of the cutest Lense effects, along with my favorite moves. On top of all of that, it has an important message about confidence, and the company that you keep!’
Once users feel they have learned the dance, they step into the final AR Lens experience that showcases their moves with effects like lightning shooting from their hands, sonic booms when they clap, butterflies with body rolls, fireworks and more.
‘I love how upscale and easy everything is! The craziest feature is that the dances are matched with the fire AR visuals in real time that are built into the Lenses,’ Le told DailyMail.com.
The AR Lenses release effects like lightning shooting from their hands, sonic booms when they clap, butterflies with body rolls, hearts and more
The Lenses work with both the front and rear-facing cameras on a smartphone or tablet, which Snap is rolling out 30 in total.
‘An incredibly talented music supervisor was brought onto the project, Allison Wood, who has an amazing ear for talent and catchy songs that would quickly be a hit with our community,’ said Millan.
‘Working with some of the hottest tracks, Michael and Dytto were then able to choreograph all the dances in the show and put their full creativity on display.’
Move It! was produced exclusively for Snap by Little Engine Productions and StellAR Studio, along with executive producers Carly Steel and Gina Matthews.
In addition to helping viewers learn new moves and capitalize on viral dance trends, the show also features an opportunity for viewers to monetize through Snapchat’s new Spotlight, which launched last month.
Spotlight allows users to share a post publicly in Spotlight, just as they would privately with their friends in Stories.
In addition to helping viewers learn new moves and capitalize on viral dance trends, the show also features an opportunity for viewers to monetize through Snapchat’s new Spotlight, which launched last month
The more views a post gets, the higher it will move up a leaderboard.
Those that get the most views in a 24-hour timeframe will earn their creators a share of more than $1 million (£750,000) in prize money.
‘Since Snapchatters have the option to create Snaps from the show and share them just with close friends, your personal Story, or submit into Spotlight….we created Spotlight because it’s clear that many want to post their creative Snaps in an enduring way to public forums for broad visibility,’ a Snap spokesperson told DailyMail.com.
‘They do so today on other platforms, and Spotlight creates a space for that within Snapchat.
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