The coronavirus pandemic is upon us, and as a result many NHS resources are stretched resulting in companies making pledges to lend a hand.
One such brand is British fashion house Burberry, who have just announced that they will be dedicating their time to assist the war on Covid-19.
The best-loved trendsetter will be using their supply chain network to speedily create a whopping 100,000 surgical masks for NHS workers, something that is currently in short supply due to widespread use.
This will no doubt be well received by healthcare professionals due to the fact that that many need them at all hours at work.
However, it is not just surgical masks that the heritage brand will be making, they will also be creating non-surgical gowns and masks for patients who are in hospitals. All of this will be made on home turf, created in Burberry’s Yorkshire factory where their world-famous trench coats are also made.
Alongside creating garments to tackle the pandemic, the fashion house will also be donating money to Oxford University’s vaccine research, which will begin trialling from April.
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While we do not know how long it will take to find a cure for the virus, in the short term Burberry will also help by working to help tackle food poverty via two charities: The Felix Project and Foreshare.
Riccardo Tisci, the brand’s chief creative officer, said on social media: “I am so incredibly proud to be part of the amazing @Burberry family as we work to support our communities in this tough time – together we will get through this!”
Marco Gobbetti, Burberry’s CEO, also said in a statement: “COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.”
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Burberry is not the only brand that is helping out the NHS during this testing time. For instance Lidl have recently released a scheme to help nurses and doctors get ahold of fresh produce considering many of shops have bare shelves on account of panic buying.
Lidl’s new scheme delivers free bags of fresh fruit and vegetables directly to NHS staff in hospitals. The scheme has been enacted in partnership with Royal Voluntary Service, which helps those in need in hospitals and communities nationwide.
Additionally on the weekend Aldi announced that those that work for the NHS, police or fire service will have priority entry in their stores no matter when they shop.
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