15 trendy AAPI-owned brands to shop right now

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May is Asian American and Pacific Islander Heritage Month.

The special month is meant to celebrate Asian contributions to our culture and society.

And with the recent #StopAsianHate movement, spurred by ongoing racist abuse targeted at the community, there couldn’t be a better time to show your support.

To start, we’ve rounded up some of our favorite AAPI-owned brands.

With options ranging from furniture to beauty, it’s a list you don’t want to miss.

Standouts include Beauty powerhouse Tatcha and the ever-beautiful Tai Jewelry.

Lauded for its moisturizing and pure ingredients, the Japanese-owned Tatcha is sure to upgrade your skincare routine.

And Tai is full of vibrant colors and hand-crafted designs that are beyond beautiful.

Plus, Outer has furniture and home decor staples that will revamp any space. These are just a few of our AAPI faves.

So take a look and get ready to score some must have staples.

Gentle Monster, $215.00+

This South Korean-owned brand is the epitome of cool. Created in 2019, it’s got the sunglasses you have to have. Whether you’re into cat eyes or classic frames, this fierce brand will definitely up your style.

Soko Glam, $2.40+

This Korean skincare brand definitely lives up to its hype. Decked with moisturizers, oils and cleansing cremes, it has everything you need to take your skincare to next level. And its variety of top-tier products make it the best of its kind.

If you’re looking for a new tote, JW Pei is the place to go. Every bag is modern, stylish and effortlessly chic. Plus, you can feel good knowing that everything is vegan, sustainable and environmentally friendly.

Pink Moon, $8.00+

Pink Moon is a wellness haven. It features everything you need to improve your beauty routine, skincare and even home decor. Plus, with every brand being woman-owned, you’re supporting a great cause.

EM Cosmetics, $19.00+

Creating striking makeup looks will be easy with EM Cosmetics. Founded by mega-influencer Michelle Phan, the brand offers everything from lip liners to moisture balms.

Tatcha, $12.00+

Tatcha is well-known for a reason: Devotees swear by its skin-clearing capabilities and natural, anti-aging ingredients. So, whether you are in need of serums or cleansers, this top-tier brand is the one to grab.

Strange Bird, $48.00+

Strange Bird makes skincare spiritual with its natural, environment-friendly products. Decked with moisturizing minerals and mesmerizing scents, this AAPI-owned brand will revolutionize your skincare experience.

Outer definitely lives up to its namesake. It has star-quality furniture and accessories that will upgrade your space. You will find sofas, coffee tables and even rugs. And with designs this elegant, you will be the envy of all your family and friends.

Mo Mi, $25.00+

Revolutionize your hair with AAPI-owned brand Mo Mi. The luxury brand has everything from conditioners to styling jelly. And nourishing ingredients, such as aloe vera and floral water, make transforming your hair simple. There are even products for pets — so you can improve the mane of everyone in your household.

Kulfi Beauty, $5.00+

Kulfi makes makeup fun. Creating for all skin tones, it’s a great choice for those wanting to whip up some striking new looks.

Just look at that stunning jewelry! Tai is an amazing AAPI-owned company dedicated to creating beautiful handcrafted pieces. And with so many striking designs, it really is the brand you have to shop.

Avre, $25.00+

Avre has the footwear you need. Every shoe is as sustainable as it with stylish. Made with reusable water bottles, this AAPI-owned brand is dedicated to making the world a better place. Plus, it is donating 20% of all of its proceeds to AAPI Community Fund.

Work out in style with this must-have athleisure brand. Every product is fashionable, form-fitting and performance approved.

Glow Recipe, $5.00+

Make your skin glow with this luxury skincare brand. Glow Recipe is the epitome of amazing. Made from every kind of fruit and top-tier mineral, you’ll have no problem making your skin shine.

Glamnetic, $5.99+

Tired of struggling with eyelash glue? Well, struggle no more. This Asian-owned brand makes eyelash application easy with its magnetic strip and eyeliner. And with super cool styles ranging from Brat to Bombshell, its definitely a beauty brand staple.

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