The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • The NBA’s return-to-work plan.
  • ABC News’ new president Kim Godwin.
  • TikTok micro and nano influencers.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Russell Westbrook #4 of the Washington Wizards reacts prior to playing against the Denver Nuggets at Capital One Arena on February 17, 2021Will Newton /Getty Images

Leaked memo reveals NBA’s return-to-work plan that calls for remote staff to be back by September

  • The NBA sent a detailed back-to-work plan that calls for staff to return starting in September, Claire reported.
  • The league wants employees to be back in the office regularly starting October 4.
  • The NBA also said it would accommodate people with childcare, holiday, or other situations that prevent them from returning.

Read the story.

ABC News

ABC News insiders are split about the hiring of new president Kim Godwin, the first Black executive to head a broadcast news network

  • Disney hired Kimberly Godwin to run ABC News, making her the first Black exec to head a broadcast news division.
  • Some insiders expressed concern about an outsider coming in, while others hope she will usher in more diversity, Claire Atkinson reported.
  • Her challenges may include fostering a more positive environment at ABC News, where talent can be at odds.

Read the story.

A big following doesn’t mean an influencer is qualified to be sharing advice.Getty/Ivan Pantic

Instagram micro and nano influencers have higher engagement rates than celebs. But on TikTok it’s the opposite.

  • Instagram and TikTok are opposites when it comes to trends in followers engaging with creators, Sydney Bradley reports.
  • On Instagram, the smaller the creator’s following, the higher the engagement. On TikTok, the reverse is true.
  • Two recent reports outlined the average engagement rates for influencers.

Read the story.

More stories we’re reading:

  • Pearpop has raised $16 million to help influencers make money from ‘collabs’ with fans and other creators (Insider)
  • Jeff Bezos downplays claims that Amazon workers are ‘desperate souls’ or ‘robots’ who can’t take bathroom breaks, but admits the company needs to ‘do a better job’ for employees after their failed union push (Insider)
  • Uber expects employees to come into the workplace 3 days a week when its office doors open in September (Insider)
  • Outgoing CBS News president held up ‘I hate my job’ sign in meeting (Page Six)
  • Dollar Tree sets up retail media network amid boom for discount category (Retail Dive)

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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