Guy Ritchie’s London pub on fire as 70 firefighters tackle huge blaze

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Guy Ritchie’s pub Lore of the Land was surrounded by 70 firefighters after it caught on fire.

The raging blaze on Conway Street in Fitzrovia took off shortly after midday, June 23 as smoke was seen coming from the building.

London Fire Brigade and its team of firefighters spent several hours attacking the fire, and the establishment has now been closed.

According to the official Twitter account for the brigade, the fire has now been put out and the pub remains closed. No one was injured.

As the fire began, they posted: “Six fire engines and around 40 firefighters are tackling a building blaze on Conway Street in #Fitzrovia. More details soon.”


The next post then revealed that fighters were facing a “challenge” as they fought to put out the blaze.

“#Fitzrovia pub fire update: The fire is in the extraction system and access to the fire is challenging,” the brigade updated. “We now have 10 fire engines & around 70 firefighters attending.”

“The fire is within the extraction system from the first floor to the roof vent. There are no reports of any injuries,” Station Commander Jason Fisby then shared.

“Access to the seat of the fire is challenging and very labour intensive.

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“The number of fire engines at the scene is a reflection of the need for a high turn over of firefighters wearing breathing apparatus.”

As the process continued, Jason told Twitter followers: “Firefighters are carrying out salvage work and trying to prevent water damage on the floors below.”

Film director Guy then arrived at the scene around 4.30pm and spoke to firefighters and police officers.

According to one officer, the Evening Standard said the star “did not look distraught”.

The 52 year old opened the pub during 2020 and hosted his wrap party for the film Wrath of Man there.

Guy shared pictures of the festivities on his Instagram page and captioned the action: “Last year I spent a great Thanksgiving with some of the Wrath Of Man cast @loreofthelandpub.

“This year looks a little bit quieter. Wishing my American friends a happy Thanksgiving, no matter how and where they’re celebrating.”

Having bought the pub in 2018, Guy also serves beer from his own Gritchie Brewing Company behind the bar.

The Sherlock Holmes director previously owned another pub with his ex-wife Madonna.

The Punch Bowl, which was housed in a fancy Mayfair building, was an upmarket establishment often attended by stars such as Leondardo DiCaprio and David Beckham.

After buying the business in 2008, Guy eventually sold the pub in 2013.

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