Dani Dyer announces new clothing range with In The Style after her record-breaking first collection

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Dani Dyer has announced her second clothing range with In The Style after huge success with her first collaboration with the fashion company.

The new mum, 24, has launched an exclusive range with the popular online clothing store aimed to provide easy access for mothers who are nursing after she struggled to find accessible clothing that was stylish.

The Love Island winner took to Instagram to announce the exciting news with a sneak peek at some of her favourite items from the collections.

Dani, who has recently joined her father Danny Dyer on the EastEnders soap as a taxi driver, shared some behind the scenes shots from her latest shoot of the collection in the build-up to the announcement with her 3.4 million followers online.

She penned: “Ahhhh guys I’m so excited to finally let you know … I’m back with my faves @inthestyle and this time I’ve been busy designing the most amazing range suitable for everyone but also PERFECT for us new mums!

“EVERY single piece is breast feeding friendly and such flattering shapes because let’s face it we don’t want a tight dress after giving birth … hell no!

“I had so many messages form you guys about clothes being hard to find for easy access for new mums who are breast feeding etc so I though why not create one … so we did.


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“The range is just so beautiful and although it’s fab for new mums, it is actually just a beaut range for everyone.

“And that’s not all, the collection comes in sizes 4-24 and there is petite AND tall options. So there really is something for everyone!

“The collection is launching next Monday 17th May at 7P, exclusively on the @inthestyle app – so make sure you’ve got it guys! I can’t wait for you guys to see it all.”


The actress’s first collection with In The Style back in 2018 broke records as nearly half a million fans of the TV personality flocked to the site with more than 70 per cent of the range sold before the launch date.

Since then, Dani has gone on to give birth to her first child, Santiago, in January in which she was very candid about her struggles with her postpartum body, admitting that “nothing fitted” her in her wardrobe.

Dani’s second clothing collection will launch next Monday at 7pm exclusively on the In The Style App.

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