The Crown inspires surge in sales of Princess Diana’s ’timeless’ fashion pieces

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The late Princess Diana was extremely popular among the public due to her friendly nature and her fashion choices. She established herself as an icon for many reasons and since Netflix launched season four of The Crown, retailers have seen an increase in demand for some of the Princess’ fashion pieces.

The fourth series of The Crown has highlighted Princess Diana’s influence in today’s society with research from eBay showing a surge in searches for some of the royal’s most popular looks on its marketplace.

Searches for her black sheep jumper and signature tartan jacket rocketed on the site, suggesting Diana’s fashion choices are proving to still be very popular.

The Princess wore her black sheep wool jumper by Warm and Wonderful in 1983 when she attended a polo match at Smith’s Lawn polo Club in Windsor.

A jumper almost identical to Diana’s jumper is currently on sale on eBay for £72, it even has the same neckline and detailing around the sleeves.

eBay revealed that the searches for the jumper have jumped by 21 percent.

Their new research also showed that one search was made every minute for Princess Diana’s red dress, which was one of her most memorable looks.

She wore a number of red dresses on different occasions, including at the Royal Opera House in 1982.

Jemma Tadd, Head of Fashion at eBay UK, told “Inspired by the iconic 90s looks worn by Princess Diana, as replicated in the latest series of The Crown, we’re seeing shoppers turn back the clock.

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“Diana’s role as a style icon has proved timeless, with the recent uptake in some of her most loved styles which include ruffles, tweed and tartan prints, Peter Pan collars and a splash of red.”

The Princess’ fashion was so popular during the eighties, that retailers at the time started to replicate some of her iconic pieces.

Diana was a huge fan of London’s Warm & Wonderful clothing range and her pink jumper with white and mustard detailing is making a comeback.

The blue writing on the white panel saying ‘I’m a Luxury’ is available for preorder and costs around £250.

The garment was worn by Princess Diana while on a swing with her sons Prince William and Prince Harry in the late eighties.

A version was also on sale on eBay for £190, identical to Diana’s.

Searches on the site for a tweed blazer rose by 62 percent, an iconic look from Princess Diana on several occasions.

Speaking to, Lead Stylist Supervisor at Stitch Fix UK, Rich Simmons explained how her fashion evolved over the years.

Rich said: “Colourful coats then became dresses and tailored suits, as she grew in confidence and took ownership of how she represented herself. Catherine Walker (of whom the Duchess of Cambridge is also a fan) dressed her for most occasions, from banquets to royal tours.

“Her bold choices and her departure from her usual ‘safe’ style was marked when she danced with John Travolta in a blue Edelstein dress. Her off-the-shoulder style inspired a generation, crimsons and pinks were a staple, and polka dots were aplenty.

“Wearing the off-the-shoulder blue dress sparked comments over whether or not a member of the Royal Family should be wearing that sort of clothing, but perhaps is one of the reasons Princess Diana proved to be so popular and loved by people all over the world.”

The stylist also explained that her approach to fashion is easy to replicate today.

He added: “Diana’s style has transcended through the past 30 or so years and the approachable nature of her style is now easier to achieve than ever.

“The key aspects of Diana’s style are easy to replicate given current trends; try pleated wide leg trousers with a fitted, high-neck, puff sleeved blouse for an effortless look that can be easily dressed up with heels.

“If you’re looking for more casual attire, try boyfriend jeans from the likes of Lee Denim, a nautical striped tee and Superga trainers for an easy school run outfit.”

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