FABULOUS' blend of jaw-dropping real life stories, informative features, stellar parenting advice and money-saving tips makes us the must-read for millions of women every day.
Now we have been crowned Lifestyle Site of the Year at The Drum Awards, with judges applauding the "compelling, entertaining and useful" must-read content that keeps 13million British women a month coming back to Fabulous.
Fabulous' digital platform was born out of The Sun’s Fabulous print magazine brand five years ago, and has grown to be a huge destination lifestyle site.
We love our readers and it’s your stories we love to tell and share. Without you, we'd never have landed this prestigious title, so thank you!
Speaking of the award win, The Sun's Editor Victoria Newton said: "I'm so proud of Fabulous.
"As well as entertaining and informing our readers every day, they fight for women of all ages on the issues that really matter to them.
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"In the past year Fabulous has campaigned for free HRT for menopausal women and called cowboy cosmetic surgeons to account, protecting British teens from unregulated facial fillers.
"This award recognises that and celebrates the amazing community of Fabulous readers across the UK."
We've been named the Lifestyle Site of the year because each day we aim to give you killer headlines, perfect photos and carefully-curated videos – and also to produce more original, exclusive content than any of our rivals.
We love to respond to current news stories with in-depth interviews and a unique take on everything from Naomi Campbell becoming a mum at 50 to the divide over those obeying covid lockdown rules.
Our goal is to give you the best, juiciest and most-sharable content first – who can remember the unbelievable story of the mum who has had 20 children via surrogate in a year?!
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While we are a lifestyle brand, we are understanding of the wider news agenda and economic reality of readers, so we also provide “news you can use”.
With the cost of living soaring we launched the Money Saving Mum series with Gemma Bird.
Hundreds of thousands of you clicked to read her weekly advice and turned her from a blogger into a brand.
Many of you also love our Mystic Meg horoscopes and we’ve increased our content so you can get your astrological fix whenever you need.
We know many of you are parents looking for tips and advice on how to navigate raising children, which is why we seek out the best parenting and child experts.
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It is also important for us to share with you campaigns that really make a difference.
Our print reader’s average age is 48, and in response to successful articles on the topic, we launched ‘Menopause Matters’ in October.
This called for HRT prescription charges to be waived and for a greater awareness around the impact of the menopause on millions of women.
Just four weeks later, the government announced it would cap HRT charges, reducing the burden on women.
This campaign followed on from the success of ‘Had Our Fill’, a campaign for greater regulation in the burgeoning cosmetic surgery industry, which targeted a different section of the Fabulous audience.
With more than 50 articles and videos and hundreds of thousands of page views, we called for botox and fillers to be made illegal for under 18s.
We secured the support of leading doctors and MPs and a new law came into force in October, protecting teenagers from unscrupulous practitioners.
We listened and learned what you guys love to read about and watch, and create 30 original videos each month.
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This includes our ‘Caravan Queens’ series, which shone a light on – and celebrated – Britain’s traveller community.
The first piece got over 500k views, and was even picked up by TV shows like This Morning.
We pride ourselves in creating a safe space for our female audience to explore, engage and become empowered by our content, and have no plans to slow down anytime soon!
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